pslc_smartA publicist in the adult industry is similar to a publicist working in any field. The objective is the same: to secure placement so your business is seen by as many people as possible, and getting the message you desire out to those who need to know. With adult industry clients, you have to fit them in to mainstream media through branding a strong product that the public relates to, and then affiliate – directly or indirectly – with mainstream pop culture, news topics or celebrities.