pslc_smartA publicist in the adult industry is similar to a publicist working in any field. The objective is the same: to secure placement so your business is seen by as many people as possible, and getting the message you desire out to those who need to know. With adult industry clients, you have to fit them in to mainstream media through branding a strong product that the public relates to, and then affiliate – directly or indirectly – with mainstream pop culture, news topics or celebrities.

Before you hire a publicist, set goals of exactly how and where you want your brand to be seen, and how you would like to get accomplish this. Have a functional website with all important information available online so people – especially media people – know where to find you. Your Twitter page should be in use and up-to-the minute, and gaining followers and momentum. You need everything in place, so the publicist can do their job ef